Indian Middle Class And Shopping Essay Example for Free

Indian Middle Class And Shopping Essay For the current generation of consumers, the meaning of shopping has changed. It is not just a mere necessity, as it was earlier, but much more than that. The factors that affect store choice and draw customers to the shopping centre include space, ambience, and convenience and moreover an array of choice under one roof. The growth of integrated shopping malls, retail chains and multi-brand outlets is evidence of consumer behaviour being favourable to the growing organized segment of the business. Space, ambience and convenience are beginning to play an important role in drawing customers. Malls, which are now anchored by large outlets such as Westside and Lifestyle and are resided by a lot of Indian and international brands, are also being seen as image benchmarks for communities. Today retailing in India is done through a vast number of unorganized retailers with over 12 million retails outlets spread across the country in various sizes and formats. India has the largest retail density with 9 stores available for every 1000 people. The Indian retail industry is providing 8% of the countries employment with its vast distribution of retail stores across the country. The retailing in India is undergoing a gradual change as market conditions and technological developments combined with affluent, highly mobile and time starved consumers are playing an important role in the changes happening in the retail sector in India. Marketplaces in urban demographic settings attract large number of buyers and sellers, which can be termed as market thickness. Co-existence of many shopping malls along with traditional markets in a marketplace causes market congestion. The co-existence of street markets and the rise of shopping malls have been major trends of retailing in developing countries for decades. However, the increasing emphasis on growing cities with contemporary marketplaces have induced shift of agglomeration format (AF) from a marketing perspective, including the consumer preferences on routes to market. There are some generic similarities and conceptual differences between street markets and shopping malls. The AF-specific characteristics perceived by consumers lead to the change in consumer behavior towards markets preferences for shopping. In centrally managed and enclosed shopping centers in the retailing sector, eight underlying factors of varying character that drive customer satisfaction are selection of market outlet, atmosphere, convenience, sales people, refreshments, location, promotional activities and merchandising policy. FACTORS THAT AFFECT / INFLUENCE CONSUMERS BEHAVIOUR TO BUY IN MALLS. A person is likely to be influenced in making his/ her purchase decisions if he/ she is accompanied by another individual while making a shopping trip. There are many factors that play a vital role in consumers â€Å"decision making†. Some of the prominent among the factors are the image of the store, risk associated with the consumers in purchasing the product and the price perception of consumers on the store or about the product category. Store image contain by many elements like the stores opening and closing time, the availability. The risk factor plays an important role in making the decisions for the product that are new or untried by the consumers so far. Perceived risk is the expected negative utility associated with the purchase of a particular brand.

Jason and Cadmus in Myth :: essays research papers

Cadmus in Myth Zeus, under the disguise of a bull, had carried away Europa, the daughter of Agenor, the King of Phoenicia. Agenor commanded his son Cadmus to go in search of his sister, and not to return without her. Cadmus went and sought long and far for his sister, but could not find her, and not daring to return unsuccessful, consulted the oracle of Apollo to know what country he should settle in. The oracle informed him that he should find a cow in the field, and should follow her wherever she might wander, and where she stopped, should build a city and call it Thebes. Cadmus had hardly left the Castalian cave, from which the oracle was delivered, when he saw a young cow slowly walking before him. He followed her close, offering at the same time his prayers to Apollo. The cow went on till she passed the shallow channel of Cephisus and came out into the plain of Panope. There she stood still, and raising her broad forehead to the sky, filled the air with her lowings. Cadmus gave thanks and, sto oping down, kissed the foreign soil, then lifting his eyes, greeted the surrounding mountains. Wishing to offer a sacrifice to Zeus, he sent his servants to seek pure water for a libation. Nearby there stood an ancient grove which had never been profaned by the axe, in the midst of which was a cave, thick covered with the growth of bushes, its roof forming a low arch, from beneath which burst forth a fountain of purest water. In the cave lurked a horrid serpent with a crested head and scales glittering like gold. His eyes shone like fire, his body was swollen with venom, he vibrated a triple tongue, and showed a triple row of teeth. No sooner had the Tyrians dipped their pitchers in the fountain, and the ingushing waters made a sound, than the glittering serpent raised his head out of the cave and uttered a fearful hiss. The vessels fell from their hands, the blood left their cheeks, they trembled in every limb. The serpent, twisting his scaly body in a huge coil, raised his head so as to overtop the tallest trees, and while the Tyrians from terror could neither fight nor fly, slew some with his fangs, others with his folds, and other with his poisonous breath. Cadmus, having waited for the return of his men till midday, went in search of them.

Bullying: What Can You Do?

Bullying in America used to be a rite of passage for kids of all ages, something that everyone went through, and survived, coming out none the worse in the end. I remember going through It. It wasn't easy, and I had to endure quite a bit of It because of what I looked like, even as a seemingly regular kid. But I survived, nonetheless, and came out better for it, more empathetic, and more sensitive to the needs of those around me who may not have been able to find their voice. After all, It took me about 30 years to find my voice on the subject.But now, I've found it, and I'm [sounding] my ‘barbaric yap' from the rooftops of public schools around the country! As a poet by nature, a Christian, and a single mom of a relentlessly bullied 6-year- old who suffers from ADD, I am passionate about this more than I've ever been passionate about anything else In my life. I want children to know about bullying, what it looks like and how it affects kids who are not only victims, but also, kids who are bullies. I want to give bullying victims a voice and bullies a shot at redemption.I want to give the average kid a leg up In the social hierarchy, and I want to turn the social hierarchy upside-down. I don't want It to be cool to pick on kids anymore. I don't want it to be something they can brag to their friends about. I want to make bullying the elephant in the room doing a circus act and make it something that if their friends saw them do they would be thoroughly ashamed. I want to change the Ideology that bullying Is a ‘rite of passage', because while It very well may be that ‘all kids go through it', not all kids come out on the other side ‘none the worse'; some kids don't even come through it at all.I also want to point out that In some cases, teachers play a part In bullying, too. While they have the best Intentions at heart, to foster our little future presidents' and doctors' minds and lay a foundation for learning that will last a lifetime, t hey can also be unwittingly and unknowingly ensnared by children as a point of influence for bullying to begin. Let me explain. When a child has ADD, they can only be ‘officially tested for It at age 6.Kids are under a lot more pressure when they start school now to perform well, to be socially adept and ready to change the world with a flick of heir crayon at the tender age of 5, when most children are in kindergarten. This makes it very hard on a child with ADD, who may not be socially adept; who may in fact be socially awkward through no fault of his own; who may not be a first-time listener; who, also through no fault of his own, because of his undiagnosed disorder. May be drawing attention to himself as he fidgets through stormier or talks out of turn in a class discussion.He draws attention to himself without a clear understanding of what Is going on around him In the minds of his fellow classmates, hen he, Instead of the story, Is the topic centered on by the teacher as she tells him to â€Å"sit up straight, stop moving around, get in your own space, wait your turn†, etc. Each time she corrects him (after a certain point), her corrections and the I OFF against him in the future, because by doing this, he inadvertently drew attention to himself, and therefore away from them (see Ego, Developmental Psychology). The teacher is unaware of these little arrows being flung as insults later.She doesn't realize that she has essentially made things harder for him, while trying to make everything easier for everyone. I don't know how to solve this problem, but whole-heartedly believe it exists, because now I have a new problem to solve: how do I fix what was never broken? How do I ensure the true rite of passage for my son, and stop him from going through something he was never meant to go through? I can't change the past. I can't go to school with him; as a mother I have to let him go a little bit at a time, and guide him to eventually become a grea t man, educated and socially adept.I can't blame anyone for what has happened, nor take on the lame for myself alone, and I certainly can't blame him for something that he had no conscious awareness of creating. I can't make someone pick him for a game, or stop him from being dragged behind a tree and forced to belittle himself in front of the bullies out of fear of being physically harmed, and I can't stop him from being called a freak because he doesn't behave in the same way that the other children have been made accustomed to. And I can't blow through the school like a tornado, and shield him from all that mistakenly indoctrinated ammunition, either.I can't shake a finger at other people's kids, or shame them for being bullies, when bullies are created without a conscious awareness of wrong-doing, and not born that way. I can't stop it. All I can do is take a stand†¦ I CAN teach my son that while it may not be fair, he is going to have to work twice as hard to be as still a s his classmates at stormier, and refrain from interrupting class. I CAN teach him about his disorder and ways to counteract the impulsiveness, and release the excess energy in healthy ways. I CAN tell him over and over that he is reflect Just the way he is because that is how God made him, and I will always love him.I CAN teach him about bullying and how to stand up for himself, and how to eventually become a cog in the wheel of anti-bullying ideology so that no one else has to suffer with him in their life, because he understands and has a heart for people who are persecuted for being themselves, the way his savior was, and pray that it strengthens his faith, in God, and in himself. I CAN find ways to influence him and build up the self-esteem that is torn down each day he is bullied. I will not teach IM to be practiced at turning his head, or to ignore what is going on around him, because others around him are already good at doing Just that.I CAN continue to teach him every day that he is worth trying extra hard, and that he doesn't deserve to be treated any differently than anyone else, and that he should say that to someone who tries to treat him differently. I CAN teach him how to regard life with humor, and knock the chip off every time he comes home from school with it on his shoulder. I CAN love him, and do the best I can by him, and in so doing ensure that he grows up o be successful and kind and driven and righteous.And I CAN be an advocate, for him and countless others who have not yet found their voice to sound out against bullying. I CAN do that. I CAN write articles and provide protest against the most influential ideology since Marin Luther King, Jar. Inspired non-violent demonstrations silent demonstration and understanding among children to uphold violence as morale, instead of empathy. I CAN teach my son to do unto others as he would have done unto him, and pray that it seeps from him and finds a home among the hearts of his classmates.And I CAN urge him to do something I will never do, either: to never give up, and to believe in himself and to know that God gives him worth; to not put stock in what others say about him, but continue each day to be optimistic in the face of adversity, and to never, ever bully anyone: to let it end with him, and to let something new and fresh and wonderful begin, a morale we have apparently lost sight of in recent years: TOLERANCE. That's what I CAN, and will continue to do, from now on. I urge you to teach your kids about bullying and how awful it is. Teach them to be mind to one another.I had an idea of how to do this in kindergarten: Kids are chosen, or volunteer, to be ‘door holders', ‘messengers', ‘hall monitors', etc. Every day. It teaches them leadership and service, and gives them a sense of accomplishment. I think that we should take a little time to add to the curriculum the message of anti- bullying, and make it so that children volunteer amongst themselves to be â€Å"Bully Monitors†, to keep an eye out throughout the course of the day for incidents of bullying, and to make the bullies aware of what they are doing, and to not be afraid f telling a teacher about it.Some kids are better at standing up for themselves than others, and the victims of bullying often are too afraid to say something, or believe that the teachers will Just brush it off as something they started, or as unimportant ‘horsing around'. Children have the most influence on each other, and those who are unafraid to speak out against bullies or acts of bullying should be encouraged and entrusted to do Just that. In so doing they can be a leader, and maybe even a hero to kids around them who are victims of bullying.This is one very powerful way that we an use the ideology of ‘peer pressure' in a positive and effective way that helps everyone involved, and ensures safety and a well-rounded learning environment for our children. After all, they won't b e children forever. One day they will be adults, with power and authority over people and things. And we want those seats of power to be filled by distinguished, all-around decent human beings, so let's teach our kids how to be decent human beings now, and ensure a better world and a better tomorrow for all of us. Let's teach them what they CAN do about bullying. Dorothy Wire December 14, 2012

Western Civilization QA - 1052 Words

Western Civ. Test 2 take home C) First and Second Triumvirates A Triumvirate is a political alliance involving three rulers, who divide the land and power among each other. The first Triumvirate involved Pompey; who was a popular general who crushed the Spanish Revolt. The second was Crassus; he was a wealthy noble with a lot of ambition and was very ruthless. Crassus owned all the fire stations in Rome, when a person needed his services he would let the fire burn until he was paid a sum of money to his likings. Crassus was unsuccessful in his military pursuits. The third was Julius Caesar; he was also a wealthy noble. He was very popular with the lower class. For a short period Caesar was the Governor of Spain, when he returned he was†¦show more content†¦He taught equality, which was very popular among the lower class. The Roman governments strongly opposed his teachings because he was gaining a strong influence over the lower and middle class, this was becoming detrimental to the Roman Empire. Pontius Pilot ordered for Jesus to be cr ucified to support peace. After his death, followers of Jesus created what is known today as the â€Å"church†. Another way that spread Christianity was the practice of Evangelism; created by Paul, one of Jesus’ followers, which is spreading the word of God and Jesus’ teachings. Paul was the universal voice for Christians. Paul also spread his teachings to Gentiles, who are non-Jews. These strategies helped spread Christianity quickly, and among more groups of people. One of the most significant events in spreading Christianity was at a Jewish festival in Jerusalem, this event contained many people from around the world, this was a great opportunity to help spread the word of Christianity. Christianity struggled for acceptance among the Roman Government. They were essentially ignored, being barred from offices and politics. By the third century Christianity had settled in Italy and Judea. Many Roman rulers persecuted Christians, under Diocletian they werenâ€⠄¢t even considered human, and outlawed from the Roman Empire. Diocletian claimed Christians as reprehensible for the fall of the Roman Empire. When Diocletian retired, Constantine tookShow MoreRelatedAncient Greece : A True Civilization1507 Words   |  7 PagesClassical Greece A True Civilization Joshua Soifer and Remy Dunn Eurasian History Mr. Yamada October 6 2017 As the politician and bishop Stephen Gardiner once claimed, â€Å"The center of Western culture is Greece, and we have never lost our ties with the architectural concepts of that ancient civilization†. In many ways, through their academic pursuits, philosophical ideologies, or advanced trade systems, Ancient Greek culture has proven to be the foundation for Western culture. 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